This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the views of AAMFT and should not be interpreted as official policy.
It’s hard to believe that only a few short weeks ago, it was business as usual. We were working side-by-side with our coworkers in our Colorado office, partially but not fully understanding what the future of COVID-19 may have in store for our own community.
Fast forward to today and we’re all confined to our makeshift home offices with no one to physically interact with but our restless canine colleagues. But if the recent ‘stay at home’ order has taught us anything, it’s that no matter how tough things may seem, they could be much worse if it weren’t for one thing helping us through – technology.
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That being said, social media has quickly become even more critical to the overall infrastructure of our collective society. From government agencies and healthcare organizations using social to communicate important coronavirus updates, to the personal benefits we’re experiencing as so many of us are now using social platforms to ease our isolation woes – social media is providing our entire nation with an integral foundation to stay connected and informed in a time we’re all feeling so secluded.
With a little time each day (only about 10 to 15 minutes), you can use social media to stay connected and demonstrate leadership in your community. Then, when we come out of this on the other side, all of those people will remember you were there for them, they’ll remember what you said, and they’ll remember that you were the one who helped them through it all. Thus, they’ll be very likely to continue turning to you for support – i.e. they’ll become new clients!
In this article, we’ll cover a few ways you can use social media to provide digital therapeutic support in the midst of the novel Coronavirus.
Demonstrate Your Expertise
In a recent press call, Facebook’s Mark Zuckerburg said that the usage of Facebook Messenger and WhatsApp has more than doubled since the start of the COVID-19 crisis. Likewise, influencer agency Obviously reported a 22% increase in Instagram impressions from last quarter and a 27% jump in engagement on TikTok within the last month.
Given the data showing this massive increase in social media engagement, there’s never been a better time to position yourself as an expert in your field and build your following on social media.
But how can you use social media to demonstrate your expertise? By sharing as much helpful information as possible with your online audience.
And this helpful information can come in many different forms…
- You can start out by simply reposting (or retweeting) information shared by other reliable resources such as updates from the WHO, CDC, and your own city or state’s local authorities.
- You can use your own knowledge and experience to post helpful tips on how to reduce stress, panic, and worry during these anxiety-inducing times. Consider giving away a free checklist, a video/audio clip, or hosting a free Facebook Live meditation group. By giving potential clients a free taste of what you can offer them, they’re much more likely to convert to paid clients.
- Or, for those of you who are pressed for time or just not feeling as creative as you’d hope, there’s Social Genie Platform (SGP) With SGP, you can automatically schedule one of our pre-created social media campaigns that already contain dozens of pre-written posts aimed at helping your followers through the perplexities of COVID-19.