This content is provided by Brighter Vision, an affinity partner of AAMFT.
Why Does My ‘About’ Page Even Matter?
When writing the content for your website, you may be wondering if you even need an ‘About Me’ page. However, your ‘About Me’ page is likely going to become one of the most useful and popular pages on your private practice website. It’s where potential clients will come to learn more about your practice; who you serve, what value you add to your clients’ lives, and why they should stick around and ultimately sign up for your services.
Of course, creating a stellar ‘About Me’ page requires a bit more than just posting a list of your achievements and throwing up a headshot. In fact, writing your ‘About Me’ page is actually more about your potential client than it is about you… but we’ll circle back to this later.
Writing is hard. Even more so, writing content about yourself while also making it about your potential client is REALLY hard. And we get that. But the thought of writing your ‘About Me’ page shouldn’t make you run for the hills.
In this article, we’ll break down the process into easily manageable steps.
Take a look at each one of these pages and try to come up with ideas as to why you think they’re great.
Defining Your Practice - Key Questions
At this point you may be wondering exactly why we think these ‘About’ pages are so great. The biggest reason is because they all answer key questions that help define the practice and they all give potential clients specific reasons to come see them.
Before you just start writing, it’s best to begin by answering these key questions:
1. What value do you add to your clients’ lives?
In a time where therapists seem to be everywhere, making a good first impression is vital to building a thriving practice. But how do you ensure a good first impression?
By first and foremost writing your ‘About Me’ page with your ideal client in mind. What are they looking for? What do they want you to help them with? What can your services do for them?
If you really think about it, your ‘About Me’ page should be just as much about your potential clients as it is about you. Yes, your visitors do want to know about you as a person, but more importantly, they want to know how you are going to help them. Let them know how your approach is unique and why they should come to your practice.
If you want to really grab your visitors’ attention and get them to read your entire page then you need to keep your focus on explaining how you can help them. The way you share this information is key to keeping their attention and luring them in to finally contact you through your website.
2. Who is your ideal client?