This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the views of AAMFT and should not be interpreted as official policy.
The colors you use on your website have the ability to capture the attention of your ideal client, influence their emotions, and provide them with a sense of what your practice can provide – all before they’ve even read a single word.
Colors have a unique ability to tap into and trigger different emotions, and can give off an unspoken first impression.
With so much pressure on choosing the right color palette, how do you decide what will work best for your private practice website?
Just like any other element of marketing, when it comes to your website, color has to be used in the right way, for the right purpose, and with the right audience in mind.
In this blog, we’ll talk all about the psychology of color. We are going to cover the meanings of each color and the feelings they elicit, then we’ll share some of our favorite resources to help you find the perfect color palette for your practice’s website.
The Psychology of Color
So, before we begin, what is color psychology?
Color psychology is the study of how colors influence human emotions and behavior. When we see a color, our eyes send a signal to a part of our brain known as the hypothalamus, which then communicates with our endocrine system to release hormones that cause fluctuations in our mood, emotions, and resulting behaviors.
In other words, color stimulates our brain and has the power to make us feel different attitudes and feelings.
A well-known color study titled “Impact of Color on Marketing” informed us that it only takes a mere 90 seconds for a customer to form an initial opinion about a brand and as much as 90% of this opinion is determined by color alone.
That means choosing the wrong color palette for your private practice website could result in driving new clients away, even if they really do need your services.
But how do you know if you’re choosing the right color palette? Sadly, it’s not by choosing your favorite colors.
Design Your Website for Your Ideal Client
To find the right color palette for your website, you’ll need to study your ideal client and base your decision on what will best appeal to them.
Ask yourself questions like…
Answering these questions can help you better understand your ideal audience and can help direct you towards picking the right colors for your website.
An example of how you can use color to reflect your services is if you work primarily with children and provide services like play therapy or art therapy, you aren’t going to want to have a black or red website. But rather you want to use bright and playful colors like blue and green.