This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the views of AAMFT and should not be interpreted as official policy.
Unless you focus largely on clients who telecommute for your sessions, you will ultimately be looking to capture your neighbors' business, which makes local networking essential to your practice.
However, today, pinning up a flyer in the local coffee shop does not do as much as it used to. While networking with other professionals in your area can be extremely helpful, it can’t fill your client list alone. After a while, those Sunday morning brunches (or whenever your networking group meets) can start to make you feel like you’re spinning in circles.
You have your professional website, your beautiful business cards, and a passion for helping people – why isn’t this working??
It sounds like it could be time to break out of your networking funk with some fresh new ways to connect with your nearby potential clients.
7 Creative Ways to Reach Local Clients
- Teach a class or hold a talk with a catchy twist at your local library or community center.
Setting up a local class isn’t a completely new idea for you. You probably already know the importance of becoming a trusted voice and adviser in your community, especially when it comes to networking.
However, to cut through the white noise of local classes that make most people’s eyes glaze over, try finding an exciting new and ear-catching add to the topic or title. While puns, rhymes, alliteration, and light wordplay might not have done so well at your last dinner party, they can add a powerful ‘oomph’ to your marketing and help catch the attention and are more likely to leave a lasting impact on those listening.
For example, does your practice focus on anger management? Try hosting a class called “Creating Calm – Cracking the Code to Less Anger.”
Does your practice focus on family and/or group therapy? Try giving a talk called, “You Voted for Who?! – How to Talk Politics with Loved Ones.”