This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the views of AAMFT and should not be interpreted as official AAMFT policy.
For many therapists, the task of marketing your practice can be confusing and downright daunting. So much so, in fact, that it is often overlooked and even disregarded completely by too many private practice owners. We’re hoping to change that.
In this article, we’ll provide you with 8 unique tips you can use to market your private practice. And want to know the best part? You can start implementing them today, even if you’re on a tight budget!
Tip #1 – Start a MeetUp Group to Grow Your Private Practice
Do you have a lot of experience with Art Therapy? Are you an expert in using meditation to relieve anxiety? Do you know all about the mental health benefits of stand-up paddle boarding? Form a community support group, using a service such as MeetUp and get involved in the community!
Hosting a community support group allows you to not only give back to your community; it also gives you the opportunity to showcase what your practice is all about. Host a class, a seminar, a wine tasting, a yoga class -- whatever will help you get your message out there. Clients may come to you directly from the group, and they’ll definitely remember you the next time someone asks them if they know of a good therapist.
Hosting a group is also a great way to show that you don’t have to have a specific problem to benefit from therapy. Use this time to illustrate how you can help enhance people’s daily lives, all while participating in a fun or supportive activity.
Tip #2 – Discuss Your Cases (Yes, It's Okay!)
A fantastic way to get new clients (and to grow as a therapist) is to join a therapist consultation group. Continuous peer education is important – not to mention mandatory – for licensure anyway, and these groups provide a wonderful way for therapists to discuss difficult cases, share experiences, and offer guidance to one another.
Because therapists often pass referrals to each other, groups like this can also be a great way to get clients. Sharing your ideas is a great way to show other therapists how you work and how you think, and they might just have the perfect client for you.
For example, if another therapist is working a difficult case with two parents and they thinks you might be a good fit to help their child, that’s a great opportunity for them to pass the referral along to you.
To find existing in-person consultation groups, check out your local and state psychological associations.
Join Facebook Groups
Another excellent option is to join a Facebook Group of Therapists! Practitioners often look to these groups as a referral resource when they’re in need of another therapist who specializes in a niche outside of their own. You can find national or local groups on Facebook – both of which could provide great networking opportunities.
To find a Facebook Therapist Group, login to Facebook and use the search bar at the top to look for groups that are near you or related to your specialty.
Many of these groups are closed (private) so once you hit “Join” to request access, you may be contacted by a member to verify your credentials before you are welcomed in. There are specialty groups for everyone from “Art Therapists” to “Female Therapists” so no matter what type of group you’re looking for, you can be sure to find a group that is helpful for you and your practice!