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While Facebook marketing is an important tool for private practice owners and individual therapists alike, the many moving parts of it all can often make it seem much easier said than done. One classic hurdle for new therapists just starting their online marketing journey is setting up a Facebook Page for their business. With a little help, setting up your practice’s Facebook Page can be a quick and easy task that will pay off big time in the long run.
Having an active presence on Facebook allows you to take advantage of the platform’s superior ability to target your ideal local clients. Creating an official Facebook Page gives your practice a sense of authority, providing your potential clients with a place to learn more about your business and the services you provide.
In this post, we’ll walk you through all the necessary steps to set up your private practice’s Facebook Page properly. Then we’ll turn our focus to fine-tuning your Facebook Page to make your practice stand out from the rest.
4 Steps to Set Up Your Facebook Business Page
1. Create Your Facebook Business Page Using Your Personal Account
One important thing to know about your new business page is that you’ll manage it through your personal Facebook account, so you’ll need to log into that account before we go any further.
Next, you’ll simply navigate to the top of the Facebook homepage and click the “Create” button, which will create a drop-down menu. From that drop-down menu, you’ll select the “Page” option. And you’re on your way!