This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the view of AAMFT and should not be interpreted as official policy.
No private practice has an unlimited budget, no matter if you’ve been open for six months or six years. Marketing your practice website is one area where the costs can really pile up if you’re not careful.
For example, you can spend as much money as you want on Google Ads but there’s no guarantee that you’ll see a return if you don’t consider your strategy carefully. (And even then, there’s no guarantee!)
That means it’s important to make the most of your money wherever possible until you get a better feeling for what works for you and your unique practice. Here are our quick suggestions on zero-dollar ways to market your private practice website.
Free Ways to Market Your Private Practice
Social Media Marketing
One of the best things about social media marketing is that it’s totally free to get started. Social media platforms like Facebook and Twitter don’t charge you any more than an individual person to open an account for your private practice and start making public posts.
Not only that, but a regular and thoughtful social media marketing strategy can build awareness for your brand and even improve your website’s search engine optimization (SEO), making you more visible to Google search engine users.