This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the view of AAMFT and should not be interpreted as official policy.
While the concept of using videos in your marketing strategy is nothing new, what has changed over the last couple of years is the prevalence of video content on nearly every platform – especially when it comes to social media!
When done correctly, video content marketing can be one of the most influential and cost-effective ways to promote your products and services. 85% of businesses use video as a marketing tool, and 92% of marketers believe that online video is an integral part of their marketing strategy.
Video content comes in many forms and can be anything from an explainer video to a brand video. Even event and webinar videos can be used in content marketing.
Video marketing has a unique ability to immediately capture the attention of your viewers, further engage with them, and bring broader concepts to life, making for a more effective marketing strategy.
In this blog, we will walk you through our top video marketing tips and provide information about how to implement video into your current marketing strategy to to expand your audience, build your brand, and grow your practice.
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Video Marketing Tips
It’s not too hard to see why video is so popular these days — for one thing, it’s an easy way to give your viewers important information while also giving them rest from having to read any long-winded text. Video is fun, but it’s also really one of the best ways to get up close to your audience and give them a more in-depth look into you and your practice, and not to mention it’s easy to share across multiple platforms.
By adding a video to your website, you can boost your SEO and increase the chance of a front page of Google by 53 times. You can also attract more viewers and increase engagement. Audiences are about ten times more likely to engage, embed, share, and comment on video content than blogs or related social posts. If you are still not entirely convinced that video marketing is right for your practice, recent research shows that 71% of marketers say video conversion rates outperform any other marketing content.
Now that we all know video is the future of marketing, let’s talk about how you can start to incorporate it into your content marketing plan. Here we’ll outline some best practices for you to start creating and sharing videos that are likely to capture your audience’s attention.