This content is provided by Brighter Vision, an affinity partner of AAMFT. This information is not necessarily the views of AAMFT and should not be interpreted as official policy.
When the effects of COVID-19 began to reverberate through the country at the beginning of this year, private practices everywhere had to quickly pivot away from in-office appointments to utilizing Telehealth as their primary method of seeing clients. For some clinicians, this change’s swift and dramatic nature may have led it to feel temporary, but it’s clear now that Telehealth is here to stay. While this new way of running your practice may seem overwhelming at times, there are a number of surprising benefits you may not have considered.
Struggling to move your therapy practice online?
If you’re finding it difficult to move your practice entirely online, or just not sure where to start, sign up for this free email course to learn the 5 most important steps you should take when transitioning to Telehealth:
One of the most significant advantages this new digital environment offers is even more ways to connect with potential clients online. With people spending more time online reading, doing research, and looking for mental health resources, there are several easy things you can do right now to stand out from the crowd and connect with your ideal client.
In today’s blog post, we’ll cover the top 5 things you can do right now to attract new Telehealth clients.
1. Determine who your ideal client is, and target your messaging to them
Before jumping into the advice offered later in this blog, it’s important to consider who your ideal client is.
Why, you may ask?
By first determining who your ideal client is and what issues they are facing, you’ll be much more successful in creating marketing initiatives that allow you to connect with them. When looking for a therapist online, people often ask questions such as “how can I overcome this?” or “who can help me deal with this?”. If you or your practice can be the one to provide answers to these questions upfront, it immediately builds trust and encourages someone looking for therapy to set up an initial consultation.